Pensha

Chatting up brand consultant and advertising veteran Kartik Kompella who has come up with a slick, fast paced book titled A Pitch for Love. Set in the realm of advertising, A Pitch for Love (HarperCollins), is funny, wicked and deliciously gossipy about the going-ons in Leapfrog, a Mumbai company. It is also very ‘insider-ish’, so laypersons like us will learn how big deals are cracked, what professional rivalries can lead to and the sleeping around (or not) that comes along with it. It is in this world that Prachi and Drona collide and learn to lean on each other, trust and then eventually fall in love. Brand consultant, Kartik Kompella, who has worked in advertising for several years, tells us more about his protagonists and how he wrote their story. Was it important to be on a safe footing for your first novel and that’s why you chose to set it in the world of advertising, which you are familiar with? My first novel was a noir thriller which I never showed to a publisher. It...